Knowledge Hub

Expert insights, practical guidance and resources for the print industry

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Knowledge Hub

Benefits Of CRM Integration

An increasing number of businesses are making use of the ever-advancing options of CRM platforms to create a more customer-friendly relationship with their clients and offering a more customer-centric experience. In order to create this service, you need to understand your customers preferences and the context in which they interact in your business – CRM […]

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What is CRM Integration?

In today’s fast-paced business environment, managing customer relationships efficiently is crucial. One of the key tools that companies use to streamline these relationships is CRM, or Customer Relationship Management software. However, to get the most out of a CRM system, businesses often need CRM integration. But what exactly does CRM integration entail, and why is […]

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The Importance Of Carbon Reporting

Environmental issues have been a growing concern for many years both for industry, and the general public becoming more and more aware of the precarious condition of the world environment with regards to global warming. Within this, industry across the globe has been tasked with ambitious and difficult targets to help reduce greenhouse gas emissions […]

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What Is A Management Information System?

A Management Information System is a set of systems and procedures that gathers and collates information from a range of sources and presents it in an understandable, readable format to a company’s management, who can use that data to provide more effective communication and devise improved systems and processes within an organisation. Here are some […]

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Ask Optimus AI

Nicola Bisset – Group Managing Director of Optimus, states “Unlocking the potential of any company’s data by harnessing the power and speed of Artificial Intelligence, we believe is the very next frontier for business advancement. At this year’s Drupa, I am proud to announce we are launching the concept of (Ask Optimus AI). Designed to […]

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What Is Web To Print?

Every business advertises or markets their products and services, and there is a plethora of options and ‘tools’ they can use both ‘traditional’, such as printed posters, flyers, brochures, banners, advertising hoardings, through to TV or radio advertising, branded vehicle fleets and, in more recent times, online and social media platforms. There is also an […]

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What Is MIS?

MIS – Management Information Systems – play a vital role in the everyday workings of any business – they are an essential tool for the effective performance of a company. They are used to improve the flow of information, to provide more effective communication and to produce data used to problem-solve, and better improve systems […]

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Why Should My Business Use MIS Software?

Business practices and technology change at an ever-increasing pace – all companies have had to embrace change for many reasons in recent years – perhaps to become more environmentally aware and responsible, or simply to keep pace with technological advances of their industry and competitors! The print industry has seen more advancement in terms of […]

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